If you’re just getting started or are simply looking for a way to increase your online presence, marketing is something that we all must do in order to remain relevant. If you don’t have a large budget to work with, I have found some ways in which you can still effectively market your brand and increase your online presence while staying on budget.
For those who are trying to stick to a marketing budget, one of the easiest things you can do is register your business with the three major local listing services. When you register your business with Google Places, you will be able to be found easier by anyone performing a search using Google. The process is relatively easy; all you need to do is register and then have your business verified throughout their confirmation process. Yahoo! also offers a similar service known as Yahoo! Local. Like Google Places, this is a free service and easy to create. Once you’ve listed your business with the first two services, your next stop should be Bing. Their service is similar to the two I have mentioned and is easy to sign up for.
Once you have listed your business, your next step should be creating a presence on social media if you do not already have one. Social media is an effective way to gain valuable exposure for your business; but you should keep in mind that it does require some effort on your part. Simply creating an account isn’t enough to ensure that you will be found and followed. The most successful social media accounts are those in which companies interact with their followers and provide a voice to their business. You can create an account on the largest and most popular social media websites for free.
Blogs are another great and inexpensive way to increase your brand awareness. Writing and regularly publishing a blog will help your company get its name out through its readers and followers. It also gives you the ability to connect with your customers on a more personal level. In order for your blog to be as effective as possible, it is important that you keep it current and publish content on a regular basis.
To ensure that your website is as visible to search engines as possible, you need to ensure that it is properly optimized. Search engine optimization is an important step for any business owner to perform and soon. When you optimize your website, you will need to create content that contains keywords that are relevant to your particular business niche. You should choose keywords that your customers would typically use when they conduct a search. This will ensure that your site is as visible as possible to the all-important search engines.